Job Description

Kennedy Concepts’ mission is to enrich the lives of our guests and our team members. We do this through serving the highest level of food quality, bar drink quality, and legendary guest service in a clean and comfortable environment with an energetic ambiance. We believe in treating our team members and guests like family and we know that our success depends upon creating and retaining a team capable of delivering an exceptional dining experience to every guest, every time and creating memories our guests will never forget.

We’re excited to announce an incredible opportunity to join our dynamic team as a Marketing Coordinator ! As a company with a diverse portfolio of innovative and fast-growing restaurant concepts, we’re on the lookout for passionate, creative, and driven marketing students or recent graduates ready to jumpstart their careers. This role offers the chance to gain hands-on experience in a fun, fast-paced, & competitive industry—perfect for those eager to learn, grow, and make a real impact from day one.

Duties & Responsibilities:

Digital Marketing

Reputation Management

• Coordinate the collection, organization, & response of all guest reviews online (Facebook, Google, Yelp, Trip Advisor, Review Tracker, etc.)
• Coordinate with management to resolve guests’ dissatisfaction & complaints (sending an apology, gift card, merchandise, or refunding the guests’ expenses) WHATEVER IT TAKES
• Coordinate with management to create incentives that maximize participation for positive reviews

Social Media Marketing

• Create & post engaging social media marketing posts & campaigns on Instagram, Facebook, TikTok, YouTube
• Ensure that social media posts are made on a regular & consistent basis (weekly posting for each restaurant) in addition to posts for special days, events, or promotions
• Promote each restaurant separately according to their brand uniqueness, demographics, target markets, & current events schedule
• Receive photos & videos of DJ & Live Entertainment Artists for our online social media content
• Responsible for the growth of friends or followers, online brand reputation & star ratings
• Coordinate with management & team members to request photos & videos for online social media content
• Ensure email blasts are sent for food & drink specials (with photos), newsletters, promotions, holidays, & special events (i.e. Cinco de Mayo, July 4th, Mother’s Day, Valentine’s Day, etc.)
• Coordinate with the Gatlinburg Chamber of Commerce to send out email blasts to all chamber members

Digital Marketing

• Creation, launching, & oversight of all digital marketing campaigns
• Analysis of digital marketing campaigns for use in target-focused campaign strategies
• Purchase Google ads & Google key words, boosted social media posts (goal: stay ranked #1 on Google)
• Google Maps optimization & add pictures & content to our Google listing

Website

• Collaborate with the Marketing team, the Owner, graphic designers, & website company to keep our website current
• Updating all restaurant websites with store information, catering, special event details & promotions
• Keep an updated calendar of events, photo gallery, merchandise list, food & drink menus, & special menus on the website

In-Store Marketing

Loyalty Dining Program – Email Blasts – SMS Text Blasts

• Create & implement strategies to increase the number of guests signing up for our Loyalty Dining Program
• Send out blast emails & SMS text messages using our Loyalty Dining Program list of guests to promote our restaurants, promotions, dinners, ticketed events, special events, LTO menus, new menus, specials etc.

Special Promotions & Events

• Assist restaurant management teams & team members in decorating locations for special events & promotions
• Collaborate with the Owner, marketing team, & graphic design company to develop & design print media
• Utilize printed media as marketing tools for in-store & out-of-store promoting
• Order, receive, distribute, & install all printed cross-promotion tools

Photography & Food & Drink Menus

• Collaborate with the Owner, marketing team, & graphic design company to create, edit, food, drink & special menus
• Order, receive, & distribute all printed food & drink menus
• Schedule, coordinate, perform, edit and/or oversee all photography for all food, drink, training & marketing purposes
• Review all company photos & collaborate with the Owner for final approval on all food & drink photos
• Research & develop food photography skills to better improve all media (i.e. staging food & drink items as the focus)
• Work to ensure that all photography is always 100% perfect & correct errors as they occur
• Collaborate, stage, & approve all food & drinks with the Owner, Marketing, Executive Chef, & Corporate Mixologists

Outside Marketing

Local Business Partners

• Develop relationships with local business partners to cross-promote & advertise
• Develop, organize, & maintain a distribution list of local business partners to cross-promote (i.e. rack cards in Gatlinburg)
• Develop relationships with wedding chapels, bus tour companies, cabin rental companies, time share companies, hotels, banks, city officials, city offices, & other local businesses
• Coordinate with Owner, Executive Chef, & restaurant management teams to deliver rewards to local business partners including gift cards, cookies, chips & salsa, lunches, merchandise, other food items, & other promotional items
• Communicate with Human Resources to keep all printed/posted information current
• Structure partnerships with local companies & local attractions that will give our company team members discounts to enter the attractions, dinner shows, haunted houses, ski resorts, etc.

Community Outreach & Involvement

• Partner with local schools, groups, and non-profit organizations to organize events & promotions that might better help our local community & its’ citizens (i.e. food drives, children’s home donations, food pantry donations, school reading programs, or volunteering our time)
• Coordinate with the city & local chamber of commerce on events (i.e. Chili Cook-off, parades, etc.)
• Coordinate with restaurant management teams to ensure that all are knowledgeable, prepared, & have appropriate decorations for community events i.e. Chili Cook-Off).
• Develop ideas to continue to market & solicit our restaurants to local area residents & businesses including direct mail, door to door, visiting local businesses, & scheduling company mascots to walk the parkway or attend local events

Print Media & Marketing Graphic Materials

• Collaborate with the Owner, Marketing, & third-party companies (graphic design company, advertisers, & merchandise companies) to design & create all printed media & marketing tools that are used out of store
• Order, receive, distribute, & install all printed marketing tools in & to the appropriate outside locations
• Track the ROI on paid printed advertisements & analyze which printed advertisements are good investments

Radio, Television, Billboards

• Collaborate with the Owner, Marketing team, Graphic design company, radio company, television company, billboard company to design, create & launch our radio, television & billboard marketing campaigns
• Join & oversee annual renewals for owner-approved restaurant & local membership associations (i.e. Chamber of Commerce, National Restaurant Association, Wedding Association, Tourism Association, etc.)
• Attend necessary association meetings, conferences, & events

Entertainment

• Recognize that each restaurant is unique & plan for entertainment needs around the restaurant’s needs & the overall budget for the restaurant
• Create & maintain an events calendar with all performances & promotions on our website

Sales & Revenue Generation (Online Sales)

• Monitor, collect, package, & ship all online purchased merchandise, souvenirs, & private-labeled items
• Communicate with purchaser(s) throughout the entire process ensuring that all items are received correctly, undamaged, & on time

Digital Advertising in Restaurants

• Update & monitor all in-house digital marketing tools. Digital marketing tools include any LED screens that display food & drink specials & pictures, restaurant pictures, special events & promotions, in addition to the cross promotion our other restaurants & other company owned businesses

Logo Merchandise / Internal Merchandise

• Collaborate with the Owner, Marketing, & outside vendors (graphic design and/or merchandise company) to design & create our employee uniforms
• Order, receive, & distribute uniforms to the appropriate stores
• Order, receive, & distribute team member shirts, hats, buttons, name tags, & guest check presenters

Retail Merchandise

• Collaborate with Owner, Marketing team, & outside vendors (graphic design and/or merchandise company) to design & create our souvenirs & merchandise for resale
• Order, receive, & distribute all merchandise & souvenirs to the appropriate restaurants (i.e. t-shirts, hats, sunglasses, balloons, glassware, bumper stickers, etc.)
• Oversee picture sales & picture sales employees, including but not limited to researching & developing all picture merchandise, purchasing of all materials, supplies, & equipment, & scheduling of employees & inventory control.
• Order, receive, & distribute all private labeled products to the appropriate restaurants

Qualifications Required

• Effective written & verbal communication skills
• High level of attention to detail
• Strong organizational skills
• Ability to work effectively within a team & independently
• Strong creativity
• Experience using computers for a variety of tasks
• Accomplished in Microsoft applications including Word, Excel, & Outlook
• Skillful in Adobe Creative Cloud including Photoshop
• Seasoned in Social Media technology
• Proficient in SEO terminology

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