Job Description

Job Summary:

Insight Global’s client is looking for a creative and data-savvy Content & Social Media Specialist to help shape how their brand connects with music professionals and the broader entertainment industry. You’ll create compelling content, drive engagement, and grow our digital presence — turning awareness into action by supporting lead generation, referrals, and industry credibility. This role is perfect for a versatile marketer with a strong visual eye, sharp copy instincts, and a knack for digital storytelling. You should feel just as confident editing a video as writing a social caption or analyzing engagement metrics.

• 3–5 years of experience in content creation or social media, ideally in music, entertainment, or finance
• Proficient with design tools (Photoshop, Illustrator, InDesign, Canva) and video editing software
• Strong photography/videography and editing skills
• Excellent writing and communication skills with platform-specific adaptability
• Solid knowledge of social platforms, content strategy, and analytics tools (Sprout Social, Meta Suite, GA4)
• Organized, detail-oriented, and thrives in a fast-paced, collaborative environment

Key Responsibilities

Content Creation & Messaging

• Build tailored content calendars that speak to distinct industry segments (artists, managers, attorneys, etc.).
• Design and produce visual content using Adobe Creative Suite, Canva, and similar tools.
• Create and edit short-form videos (Reels, TikToks, Shorts) that tell impactful financing stories, spotlight clients, and highlight music industry education.
• Write clear, engaging copy for social media, emails, blogs, scripts, and landing pages that translate financial offerings into accessible language.
• Design marketing collateral for both print and digital use — including event signage, merch, invites, and more.

Social Media Strategy & Community Management

• Manage daily posting, engagement, and community building across Instagram, LinkedIn, TikTok, YouTube, Facebook, and X (Twitter).
• Use Sprout Social to schedule content, track KPIs, and monitor performance.
• Grow and engage online communities while identifying UGC and influencer opportunities.
• Monitor analytics (reach, engagement, follower growth, conversions) and use insights to improve content strategy and targeting.
• Implement basic tracking tools (QR codes, backlinks, etc.) to measure digital engagement.

Cross-Functional Collaboration

• Partner with sales and other departments to align messaging across campaigns and product launches (e.g., YouTube Financing, Catalog Advances).
• Support paid digital marketing efforts with strategic copy and creative assets.

Qualifications

• 3–5 years of experience in content creation or social media, ideally in music, entertainment, or finance
• Proficient with design tools (Photoshop, Illustrator, InDesign, Canva) and video editing software
• Strong photography/videography and editing skills
• Excellent writing and communication skills with platform-specific adaptability
• Solid knowledge of social platforms, content strategy, and analytics tools (Sprout Social, Meta Suite, GA4)
• Organized, detail-oriented, and thrives in a fast-paced, collaborative environment

Bonus Points

• Understanding of the music industry (royalties, publishing, touring, etc.)
• Experience with influencer or referral campaigns
• Familiarity with paid social and SEO basics

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